BY e-Travel Blackboard

Adrenalin’s website (www.adrenalin.com.au) was named as Australia’s best tourist and travel website in the annual AIMIA (Australian Interactive Media Industry Association) Awards for 2008.

A pioneer of the adventure industry, Adrenalin has a product range of over 350 adventures to choose from around Australia and the Globe ranging from Rally Driving to Aerobatic Flights, Harley Rides to Helicopter Rides, Shark Diving, Skydiving and everything in between.

The Award is given to the best interactive media site which demonstrates best practice, innovation and excellence in the tourism and travel industry. Companies that were also finalists in this division include QANTAS, WA Tourism, Air New Zealand and travellerstv.com.

Founder and Managing Director of the Adrenalin, Phil James, who continues to be the driving force behind the Companies online activities, “We are very proud to be named Australia’s Best Tourism and Travel website by AIMIA. We are grateful for the contributions made by the entire Adrenalin crew and our many business partners that have made this happen with us.
“Our website now caters for our rapid growth in the adventure industry and offers customers a great balance between interactivity, excitement, navigation and search engine optimisation. It’s built to handle in excess of 40,000 customer transactions a year and the 125,000 visitors a month to the site”, he added.

15 years ago, Adrenalin revolutionised the adventure industry with the launch of it’s first website offering individuals and organisations easy access to adventures that in the past had been reserved for professionals and trained athletes.

Mr James said, “We are now at the next stage of Adrenalin’s growth and are excited by the opportunities opening up within corporate Australia where businesses are looking to motivate and retain their people using non financial reward and recognition programs – a place where we can leverage our very strong brand image and exceptional knowledge and experience”, he concluded.

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